We often hear, 'My website isn’t working!' and understand the frustration behind it. In today's competitive market, offering a great product and excellent service at a competitive price is no longer sufficient. A poorly designed website can be detrimental to your...
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Using AI to Improve E-Commerce Performance in 2024
Artificial Intelligence (AI) can be used to improve e-commerce sites in many ways. AI powered tools and processes allow businesses to improve efficiency and decision making, deliver a better customer journey. One of the first steps is learning the skill of prompt...
How Digital Marketing and PR Can Work for Your Business
Coordinated digital marketing and public relations programs are a great way to get your business noticed by the right people. To make this work, you’ll need to use digital media effectively to reach your target audience. And, you will need a targeted PR campaign to...
5 Essential B2B Content Marketing Practices
B2B content marketing is one of the most effective tools for engaging potential customers and building trust in your products or services. A successful B2B content marketing strategy should include a mix of different types of content, from blog posts and case studies...
SEO+PPC=SEM: Better Together
Introduction As the world continues to become more digital, more and more companies are turning to digital marketing strategies like SEO, PPC and SEM. These terms might sound similar but they're actually very different -- and they work together in a complementary way....
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Sarah Thompson
Business Consultant