Grow your business
In my decades-long career in media, I’ve hired countless interns, assistants, and managers. Some were brilliant, others were, well, let’s just say they were “learning experiences.” But none of them, not even the brightest stars, can hold a candle to the latest addition to our team: a tireless, ever-present, and remarkably capable artificial intelligence.
Artificial intelligence (AI) will continue to improve our online shopping experience in 2024. It is already improving performance, efficiency, and customer satisfaction. AI is helping brands create personalized shopping experiences and better data analysis. AI...
Coordinated digital marketing and public relations programs are a great way to get your business noticed by the right people. To make this work, you’ll need to use digital media effectively to reach your target audience. And, you will need a targeted PR campaign to...
Understanding web, social, SEO and PPC data analytics can be daunting and it's not any easier if you're new to the vocabulary. Here's a glossary of terms to give you a head start, and if you come across a term not mentioned here let us know and we'll add a definition....
We love the idea of Blitzscaling — rapidly growing your business to market dominance and crushing the competition — and for AirBnB, PayPal and LinkedIn it's been the right thing to do. But if there are no rules to Blitzscaling, how do you know if it's the right...
, In our new age of social distancing meetings on Zoom, FaceTime, Skype, Google and Facebook* are commonplace. But having hosted our share of virtual meetings and events, we know there's more to making an impact than click-and-go. Here are a few steps we take to make...
A few days ago an illustration of Maslow’s hierarchy of needs showed up in my Facebook feed and caught my eye. It was marked up with a crayon pointing out “we are here" which I thought really cut through the fog of stories we tell ourselves, and changed the focus to...
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