About

Back in 2006, after leading ed-tech development for a division of Pearson and heading e-commerce at Scholastic before that, I was working as a digital media producer, helping companies with their web and software projects. What struck me was how often beautiful websites would launch to great fanfare only to sit there, not really doing much for the business.

There seemed to be a gap between what looked good and what actually worked. I had experience in web development, game design, e-commerce, and digital marketing — and I kept seeing the same disconnect across different industries. At the same time, my network of digital experts was growing. That’s how RCDM Studio came about. The idea was simple: bring together great design and user experience with technical know-how and a real understanding of business goals.

Eighteen years later, we’re still that same team — just with a lot more stories to tell and lessons learned along the way.

One of the bigger lessons? Tools change fast, and the gap between what’s possible and what most businesses are actually using keeps getting wider. Nowhere is that more true right now than with AI. I’ve spent the last few years helping small professional services firms — law offices, accounting practices, consultants — cut through the noise and put AI to practical use: saving time, reducing overhead, and working smarter without a big learning curve. That work now has its own name: The AI Whisperer.

Whether you’re looking to build or redesign a website, sharpen your digital marketing, bring a SaaS idea to life, or finally figure out how AI can work for your business — let’s talk.