How to Succeed at Content Marketing

Letโ€™s face it, for most of us creating authentic, quality content is hard. It takes attention, time, and, well, trying. But if you canโ€™t make the work go away, you can at least systemitize and tame it so it doesnโ€™t feel that way. To start with the basics, content...

Customers’ Pain Points Are Changing โ€” Here are Five Ways ๐Ÿ‘ฎโ€โ™€๐Ÿ”’ ๐Ÿ‘จโ€๐Ÿ‘ฉโ€๐Ÿ‘ฆโ€๐Ÿ‘ฆ๐Ÿ…๐Ÿ’ต You Can Adapt

A few days ago an illustration of Maslowโ€™s hierarchy of needs showed up in my Facebook feed and caught my eye. It was marked up with a crayon pointing out โ€œwe are here” which I thought really cut through the fog of stories we tell ourselves, and changed the...

Virtual Play Patterns

My colleague Scott Traylor of 360 Kid regularly writes thoughtful and timely pieces about kids, toys and digital media, and his latest article for the May 2009 issue of Playthings Magazine is no exception. What Works For Virtual Play? โ€“ Questions to Ask About...

Serious Games Showcase

Serious games and simulations embrace subjects as diverse as health care, emergency preparedness, world history, algebra, ethics, emotional intelligence, team building. Thanks to Eliane Alhadeff for showcasing some of this diversity in these slides.

The Future of Learning

Beginning this September New York City will be home to Quest to Learn, one of the most innovative 6-12th grade public schools in the country, that will use game design and game-inspired methods to teach critical 21st century skills and literacies. Created in...