What We Learned from Brooklyn’s 2017 Digital Marketing Summit

by | Jul 4, 2024 | Marketing

Digital Marketing Brooklyn 2017: Top 5 Key Takeaways

Unveiling Brooklyn’s Digital Marketing Revolution in 2017

The digital marketing Brooklyn 2017 summit was a pivotal event that showcased the importance of online marketing for local businesses. The summit’s key focus: equipping Brooklyn’s entrepreneurs with the tools and knowledge to thrive in the digital age.

Quick Takeaways:
– Google and Brooklyn Library teamed up to provide free digital marketing classes.
– Essential training included SEO, PPC, social media, and content creation.
– Networking with industry leaders and learning from case studies.

In 2017, Brooklyn’s vibrant business community gathered to explore the latest digital marketing trends and strategies that could revolutionize their online presence. The summit highlighted Google’s initiative in training local business owners in digital marketing essentials. Angelina Darrisaw, a digital coach for Google, emphasized the necessity for businesses to embrace online marketing to stay competitive.

I’m Richard Carey. With over three decades of experience in digital marketing, including leading successful campaigns and mentoring entrepreneurs, I observed how the digital marketing Brooklyn 2017 summit empowered local businesses to elevate their marketing game.

Next, we delve into how Brooklyn became a hotspot for digital marketing innovation. Let’s explore its journey!

Key highlights of the Digital Marketing Brooklyn 2017 Summit - digital marketing brooklyn 2017 infographic infographic-line-3-steps

The Rise of Digital Marketing in Brooklyn

Brooklyn has always been a hub of creativity and innovation. But it wasn’t until the early 2000s that digital marketing started to take root. This rise was fueled by the growth of the internet and the increasing need for businesses to have an online presence.

Early Days of Digital Marketing

In the 1990s, digital marketing was still in its infancy. Businesses were just beginning to understand the potential of the internet. Websites were basic, and the concept of search engine optimization (SEO) was not yet mainstream. However, as more people went online, businesses began to see the value in digital marketing.

Brooklyn’s Tech Scene

By the mid-2000s, Brooklyn’s tech scene started to flourish. The borough became a magnet for startups and tech companies. Areas like DUMBO (Down Under the Manhattan Bridge Overpass) transformed into bustling tech hubs. This growth attracted digital marketing agencies and professionals, eager to tap into the vibrant business ecosystem.

2017: A Pivotal Year

The digital marketing Brooklyn 2017 summit marked a turning point. Google partnered with the Brooklyn Library to offer free digital marketing classes. This initiative aimed to equip local businesses with essential online marketing skills. As Angelina Darrisaw stated, “It’s important for business owners to market online. Otherwise, they may not survive.”

Trends in 2017

Several key trends emerged from the 2017 summit:

  • Social Media Strategies: Businesses learned how to leverage platforms like Facebook and Instagram to reach new audiences.
  • SEO Techniques: Emphasis on optimizing websites for search engines to improve visibility.
  • Content Marketing: Creating valuable content to engage and attract customers.
  • PPC Advertising: Using pay-per-click ads to drive targeted traffic to websites.
  • Influencer Marketing: Collaborating with influencers to promote products and services.

Brooklyn’s Unique Position

Brooklyn’s unique blend of creativity and technology made it an ideal place for digital marketing innovation. The local tech scene, combined with initiatives like Google’s free classes, created a fertile ground for businesses to thrive online.

Brooklyn Tech Scene - digital marketing brooklyn 2017

In the next section, we’ll look at some success stories from the 2017 digital marketing summit and how local businesses benefited from these new strategies.

Key Takeaways from the 2017 Summit

Social Media Strategies

One of the hottest topics at the 2017 digital marketing summit was the power of social media. Experts shared that original graphics are crucial, as they make up 40% of successful visual content. But, 43% of marketers struggle with creating these visuals consistently.

Pro Tip: Use local photos and images to connect with the community. For example, businesses in Kipps Bay can showcase interactions with the neighborhood to add value and authenticity.

SEO Techniques

SEO can feel like pushing a boulder uphill, but simple, consistent efforts can yield results. At the summit, the importance of local SEO was emphasized. Start by developing a keyword strategy. Use tools like Google Analytics and Google Keyword Planner to find the right keywords.

Quick Tip: Focus on keywords with search volumes between 100-1,000 to start. Adding terms like “near me” or “in Brooklyn” can help target local traffic effectively.

Content Marketing

Creating quality content is hard but essential. At the summit, experts discussed how systematic approaches can make this easier. Original content helps brands stand out and meet marketing goals.

Case Study: A local bakery discovered their customers valued convenience and health-conscious options. They targeted keywords like “healthy bakery near me” and saw increased traffic and engagement.

PPC Advertising

PPC advertising was another key topic. It allows businesses to get immediate visibility. The summit highlighted how targeting local events and promotions can be particularly effective.

Example: Partnering with neighboring businesses in Greenpoint for shared promotions can drive more foot traffic and online engagement.

Influencer Marketing

Influencer marketing was highlighted as a powerful tool. Collaborating with local influencers can help businesses reach new audiences.

Pro Tip: Always choose reputable influencers to ensure quality and trust.

In the next section, we’ll explore some success stories from the 2017 digital marketing summit and how local businesses benefited from these strategies.

Digital Marketing Brooklyn 2017: Success Stories

Case Studies

At the 2017 Digital Marketing Summit in Brooklyn, several local businesses shared their inspiring success stories. One standout was a local coffee shop that leveraged SEO and content marketing to dramatically increase its online visibility. By optimizing their website for local search terms like “best coffee in Brooklyn,” they saw a 50% increase in organic traffic over six months.

Local Businesses

Another notable success was a boutique clothing store in Williamsburg. They partnered with Google and the Brooklyn Library’s free digital marketing classes to learn how to effectively use social media and PPC advertising. Angelina Darrisaw, a digital coach for Google, emphasized the importance of online marketing for survival. As a result, the boutique saw a 30% increase in sales during the holiday season.

Campaign Results

A local gym also shared their experience with email marketing. By segmenting their email list and creating targeted campaigns, they were able to boost membership renewals by 20%. Their strategy included offering free trials and personalized workout plans, which resonated well with their audience.


The return on investment (ROI) for these businesses was significant. The coffee shop’s investment in SEO and content marketing paid off with increased foot traffic and higher sales. The boutique clothing store’s social media campaigns not only increased sales but also enhanced their brand visibility. The gym’s targeted email campaigns resulted in higher membership retention and customer satisfaction.

These success stories highlight the tangible benefits of digital marketing for local businesses in Brooklyn. By leveraging the right strategies, these businesses were able to achieve impressive results and grow their customer base.

In the next section, we’ll delve into the top strategies discussed at the summit and how you can apply them to your business.

Top Strategies Discussed at the Summit

At the digital marketing Brooklyn 2017 summit, several key strategies emerged as game-changers for local businesses. Let’s dive into the most impactful ones:

SEO Best Practices

Search Engine Optimization (SEO) remains a cornerstone of digital marketing.

1. Local SEO:
Local SEO is crucial for businesses aiming to attract nearby customers. Focus on keywords with “near me” or specific neighborhood names like “Greenpoint” to rank higher in local searches.

2. Keyword Strategy:
Using tools like Google Keyword Planner, businesses can identify high-volume, low-competition keywords. For example, terms with monthly search volumes between 100-1,000 are ideal for local businesses just starting out.

3. Mobile Optimization:
With more users browsing on mobile devices, ensuring your site is mobile-friendly is essential. Use Google’s Mobile-Friendly Test to check your site’s performance.

Social Media Engagement

Social media platforms offer powerful tools for engaging with your audience.

1. Authentic Content:
Original photos and images of your business interacting with the local community can significantly boost engagement. For example, sharing pictures of your business in Kipps Bay or local events in Greenpoint can add value.

2. Consistent Posting:
Regular updates keep your audience engaged. Tools like Hootsuite can help schedule posts and maintain consistency.

3. Collaborations:
Partnering with local businesses for shared promotions can drive traffic to multiple locations. For example, a joint promotion with a neighboring store can offer shoppers multiple places to visit.

Email Marketing

Email remains one of the most effective channels for direct communication.

1. Calls to Action:
Every email should have a clear call to action. Whether it’s promoting a local event or offering a special deal, make sure to include it in your emails.

2. List Building:
Building an email list is crucial. Participating in local events like summer fairs can help you gather email addresses for future campaigns.

Mobile Optimization

With the increasing use of smartphones, mobile optimization is no longer optional.

1. Speed Matters:
A slow-loading site can deter users. Optimize images, minimize heavy scripts, and leverage browser caching to improve load times. Google’s PageSpeed Insights can help identify and fix speed issues.

2. Responsive Design:
Ensure your website looks good and functions well on all devices. This improves user experience and can positively impact your SEO rankings.

Data Analytics

Understanding your data is key to refining your marketing strategies.

1. Track Performance:
Use tools like Google Analytics to monitor your website’s performance. Track metrics such as engagement, website visits, and conversions to see what’s working.

2. Adapt and Pivot:
Be ready to adjust your strategy based on data insights. For example, if a certain type of content performs well, produce more of it to keep your audience engaged.

By implementing these strategies, businesses can effectively navigate the digital landscape and achieve their marketing goals. Next, we’ll address some frequently asked questions about digital marketing in Brooklyn.

Frequently Asked Questions about Digital Marketing Brooklyn 2017

What year did digital marketing become popular?

Digital marketing began to take shape in the 1990s. This was when the internet started to become accessible to the general public, and businesses saw an opportunity to reach customers online. Terms like online marketing, internet marketing, and web marketing started to emerge.

By 2013, digital marketing had become mainstream. Social media platforms like Facebook and Twitter were booming, and search engines like Google had become essential tools for finding information. This period marked a significant shift, with more businesses investing in digital marketing strategies to reach their target audiences.

Why is digital marketing important for local businesses?

Digital marketing is crucial for local businesses for several reasons:

  • Local SEO: Helps businesses appear in local search results, making it easier for nearby customers to find them. For instance, searches like “restaurants near me” have increased, highlighting the importance of local SEO.
  • Customer Engagement: Digital marketing allows businesses to interact with their customers through social media, email, and other online platforms. This engagement can build loyalty and trust.
  • Brand Visibility: Being online increases a business’s visibility. Potential customers are more likely to find and trust a business with a strong online presence.
  • Online Presence: A well-maintained website and active social media profiles make a business appear more credible and professional. This is essential for attracting new customers and retaining existing ones.

How can businesses in Brooklyn leverage digital marketing?

Brooklyn businesses can use digital marketing in several ways:

  • Local SEO: Ensure your business appears in local search results by optimizing your website and using tools like Google My Business. This helps attract customers who are nearby and ready to make a purchase.
  • Social Media: Platforms like Instagram and Facebook are great for engaging with the local community. Share updates, promotions, and customer stories to build a loyal following.
  • Content Marketing: Create valuable content that answers common questions or solves problems for your customers. Blog posts, videos, and infographics can drive traffic to your website and establish your business as an authority in your industry.
  • PPC (Pay-Per-Click) Advertising: Use targeted ads to reach potential customers. These ads can appear on search engines, social media, or other websites, driving traffic to your site and increasing sales.
  • Community Engagement: Participate in local events, sponsor community activities, and collaborate with other local businesses. This builds goodwill and strengthens your ties to the community.

By leveraging these strategies, Brooklyn businesses can enhance their digital presence and achieve their marketing goals.


The 2017 Digital Marketing Summit in Brooklyn showcased the dynamic landscape of digital marketing and highlighted the importance of staying ahead of the curve. For Brooklyn businesses, embracing digital marketing is no longer optional—it’s essential for survival and growth.

At RCDM Studio, we specialize in helping local businesses navigate the complexities of digital marketing. Our expertise spans SEO, content marketing, PPC advertising, and more. We understand the unique challenges and opportunities that Brooklyn businesses face and tailor our strategies to meet their specific needs.

Looking to the future, the trends discussed at the summit—such as mobile optimization, data analytics, and influencer marketing—will continue to shape the digital marketing landscape. By staying informed and adapting to these trends, businesses can maintain a competitive edge.

Ready to elevate your digital marketing strategy? Explore our services at RCDM Studio and let’s achieve your marketing goals together.

Brooklyn businesses have a bright future in digital marketing. By leveraging the right strategies, you can enhance your online presence, engage with your community, and drive sustainable growth.