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It’s no longer a question of if AI and LLMs will impact search. The answer is clear: because of AI the digital marketing landscape is experiencing a seismic shift. According to the latest 2025 Previsible AI Traffic Report featured in Search Engine Land, AI-driven traffic has exploded by an unprecedented 527%, fundamentally challenging everything we […]
🚨 The internet’s 30-year business model is crumbling, replaced by an LLM-mediated experience. Building and maintaining visibility in this new world is going to require a different approach. The old Content Strategy Playbook — keyword diversity, publishing volume, on-page optimization, more content equals more traffic — is replaced by the Authority playbook: build reputation and […]