Why Your Website Isn’t Obsolete: It’s Your Most Powerful Asset in the AI Era

The rapid, almost seismic proliferation of artificial intelligence (AI) and large language models (LLMs) has fundamentally reshaped the digital landscape. Tools like ChatGPT, Google’s Gemini, and Microsoft Copilot are no longer novelties; they are primary interfaces through which billions of users discover information, get answers, and make decisions. This has prompted marketers and business leaders […]

How AI is Reshaping SEO Strategies

Just wrapped a fantastic conversation with Michael Brideau on the Marketing Growth Show podcast. We took a deep dive on growing RCDM Studio from a simple web shop, to a full service digital media and marketing agency and consultancy. The conversation took some fascinating turns, especially when we explored: “How AI is reshaping SEO strategies […]

AI SEO (GEM): The Future of Search in 2025

AI SEO, also called Generative Engine Marketing (GEM), is the process of optimizing content for AI-powered search engines such as Google’s Search Generative Experience (SGE), ChatGPT Search, and Bing Copilot. Unlike traditional SEO, which focuses on ranking links, GEM ensures your content is AI-readable, factually accurate, and aligned with user intent so it can appear […]

search with ChatGPT

How Will AI and LLMs Change Digital Marketing?

It’s no longer a question of if AI and LLMs will impact search. The answer is clear: because of AI the digital marketing landscape is experiencing a seismic shift. According to the latest 2025 Previsible AI Traffic Report featured in Search Engine Land, AI-driven traffic has exploded by an unprecedented 527%, fundamentally challenging everything we […]

Pivoting from Content Strategy to an Authority Playbook

🚨 The internet’s 30-year business model is crumbling, replaced by an LLM-mediated experience. Building and maintaining visibility in this new world is going to require a different approach. The old Content Strategy Playbook — keyword diversity, publishing volume, on-page optimization, more content equals more traffic — is replaced by the Authority playbook: build reputation and […]

AI Search Optimization FAQ: Everything You Need to Know About Optimizing for AI-Powered Search

The AI Search Revolution is Here The digital landscape is experiencing its most significant transformation since the advent of the internet itself. With five new AI-powered browsers set to launch by the end of 2025, the way people search for information is fundamentally changing. Traditional search engine optimization strategies, while still valuable, are no longer […]