WordPress vs. Wix vs. Squarespace vs. Hand-Coding vs. AI Website Builders – Which is Right for You? Introduction Selecting the best way to build a website can be overwhelming in 2025. Options range from fully hand-coded projects to all-in-one solutions like WordPress, Wix, Squarespace, and the latest wave of AI-powered site generators. Each method comes […]
Every Website Is About E‑Commerce (Even If You Don’t Sell Online)
Walk through almost any conversation about websites, and you’ll hear business owners fall into one of two camps. Some speak about their site as if it’s a modern storefront—an essential way to sell products, book services, or at least provide an easy path for people to order online. Others brush it off as “just a […]
Pivoting from Content Strategy to an Authority Playbook
🚨 The internet’s 30-year business model is crumbling, replaced by an LLM-mediated experience. Building and maintaining visibility in this new world is going to require a different approach. The old Content Strategy Playbook — keyword diversity, publishing volume, on-page optimization, more content equals more traffic — is replaced by the Authority playbook: build reputation and […]
AI Search Optimization FAQ: Everything You Need to Know About Optimizing for AI-Powered Search
The AI Search Revolution is Here The digital landscape is experiencing its most significant transformation since the advent of the internet itself. With five new AI-powered browsers set to launch by the end of 2025, the way people search for information is fundamentally changing. Traditional search engine optimization strategies, while still valuable, are no longer […]
Generative vs Agentic: Understanding the Two Faces of Modern AI
In the rapidly evolving landscape of artificial intelligence, two powerful paradigms have emerged at the forefront of innovation: generative AI and agentic AI. While both represent significant advancements in machine intelligence, they function in fundamentally different ways and serve distinct purposes. Understanding these differences is crucial for anyone looking to navigate the complex world of […]
Using AI to Improve E-Commerce Performance in 2025
Artificial intelligence (AI) will continue to improve our online shopping experience in 2025. It is already improving performance, efficiency, and customer satisfaction. AI is helping brands create personalized shopping experiences and better data analysis. AI is helping savvy e-commerce marketers transform how they run their businesses and connect with shoppers. Brands that use AI technologies […]
A Really Useful Idiot: How Generative AI is Revolutionizing Business
In my decades-long career in media, I’ve hired countless interns, assistants, and managers. Some were brilliant, others were, well, let’s just say they were “learning experiences.” But none of them, not even the brightest stars, can hold a candle to the latest addition to our team: a tireless, ever-present, and remarkably capable artificial intelligence.