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🚨 The internet’s 30-year business model is crumbling, replaced by an LLM-mediated experience. Building and maintaining visibility in this new world is going to require a different approach. The old Content Strategy Playbook — keyword diversity, publishing volume, on-page optimization, more content equals more traffic — is replaced by the Authority playbook: build reputation and […]
The AI Search Revolution is Here The digital landscape is experiencing its most significant transformation since the advent of the internet itself. With five new AI-powered browsers set to launch by the end of 2025, the way people search for information is fundamentally changing. Traditional search engine optimization strategies, while still valuable, are no longer […]
In the rapidly evolving landscape of artificial intelligence, two powerful paradigms have emerged at the forefront of innovation: generative AI and agentic AI. While both represent significant advancements in machine intelligence, they function in fundamentally different ways and serve distinct purposes. Understanding these differences is crucial for anyone looking to navigate the complex world of […]
Artificial intelligence (AI) will continue to improve our online shopping experience in 2025. It is already improving performance, efficiency, and customer satisfaction. AI is helping brands create personalized shopping experiences and better data analysis. AI is helping savvy e-commerce marketers transform how they run their businesses and connect with shoppers. Brands that use AI technologies […]
In my decades-long career in media, I’ve hired countless interns, assistants, and managers. Some were brilliant, others were, well, let’s just say they were “learning experiences.” But none of them, not even the brightest stars, can hold a candle to the latest addition to our team: a tireless, ever-present, and remarkably capable artificial intelligence.
