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It’s no longer a question of if AI and LLMs will impact search. The answer is clear: because of AI the digital marketing landscape is experiencing a seismic shift. According to the latest 2025 Previsible AI Traffic Report featured in Search Engine Land, AI-driven traffic has exploded by an unprecedented 527%, fundamentally challenging everything we […]
In my decades-long career in media, I’ve hired countless interns, assistants, and managers. Some were brilliant, others were, well, let’s just say they were “learning experiences.” But none of them, not even the brightest stars, can hold a candle to the latest addition to our team: a tireless, ever-present, and remarkably capable artificial intelligence.