Overview
Services provided: website design/build | SEO | SEM/PPC | producer, creative director and project management services
Rally Point, a rapidly expanding public relations firm, needed someone to quickly design and build a temporary website that would look high-end and professional enough to hold up until Rally Point had established its new corporate identity.
Once it had decided on a new brand identity, Rally Point needed a fully updated site that reflected their new look and would show up in online searches by potential new clients.
Challanges & Solutions
Challenge
After six successful years in business, Rally Point PR set its sights on becoming bigger and better. As the first part of this transition, they realized the firm’s basic website was outdated and needed to be quickly replaced with a high-quality placeholder site.
They also recognized the firm’s upcoming expansion and rebranding process would require an entirely new website to reflect that growth and their revised branding.
Solutions
Phase 1: Rally Point turned the virtual keys to their website over to RCDM Studios, which quickly designed and built a new and much improved website.
Phase 2: RCDM Studios designed and built a second and far more comprehensive website and completely overhauled Rally Point’s marketing infrastructure.
Result
Rally Point got exactly what it had initially asked for: a simple but professional and engaging website that was up and running only days after they hired RCDM Studios to do the work.
Rally Point’s satisfaction with their temporary site led to ongoing projects for RCDM Studios, beginning with strategic consulting, SEO, SEM/PPC, email marketing funnels and custom data analytics, all leading to a fully redesigned website.
A key result of RCDM Studios’ work has been a sizable increase in outreach to and inquiries from potential clients.
Services Provided
Web Sites & APPS
We build websites and apps that are engaging user experiences, meet your business requirements, minimize total cost of ownership, and scale to support your business growth.
Site and Program Management
Keeping your site, application and marketing programs running is essential. We offer fractional CMO, CTO, and DevOps services to support high velocity, evolving and improving web applications, sites, and systems.
Sales Funnels
Our multi-step funnel approach converts prospects to customers, while creating a larger voice for your brand. Sales Funnels bring more prospects through the door.
SEO & PPC Marketing
We offer cost-effective fractional CMO, SEO, PPC, and content marketing programs to drive traffic and sales. Supplement your marketing efforts as needed.
Pickup content here https://rcdm4dev.wpengine.com/project/website-development-content-marketing-seo/