Pickup content, images and video here https://rcdmstudio.com/project/nameclouds/
Overview
Services provided: brand identity | application user interface design | front end application development | website design and development | Instagram, SEO, PPC launch campaign
The founders of Nameclouds used data science and social psychology to create a predictive baby naming tool for expecting parents. But turning that tool into a branded, enjoyable, easy-to-use, and easy-to-purchase service/product was another matter.
Challanges & Solution
The Nameclouds creators developed a sophisticated and technically impressive application which they intended to be both useful and fun for parents-to-be to use…essentially an informative game.
Turning that application and concept into a website was a different story. In fact, all they had were five pieces of art they wanted incorporated into the website design.
Solution
The five pieces of art were beautiful and served as a perfect foundational design element for the Nameclouds website. From that starting point, RCDM designed and built an inviting e-commerce site with an intuitive, game-like interface.
The site enables expecting parents to learn about how the naming tool works and subscribe for up to nine months of access to the tool.

Visit the website – https://nameclouds.com/
Watch the video – https://vimeo.com/389253593
Client
Nameclouds
Project Type
Website Redesign/Build, Membership Management, Lodge, Trip Reservation, and Online Payment Systems
Project
E-Commerce, Video, Website Design
Website
https://nameclouds.com/
The Assignment
Nameclouds’ founders, a professor of data science and a phychiatrist, struggled finding a name for their son. Seeing other expecting parents faceing the same dilemma, they developed a sophisticated and technically impressive application to help parents choose the right baby name. Theie vision was an app that would be both useful and fun, and could be played like a game. But the front end of the application was rudimentary at best, and turning that into a usable app and website would be a challenge.
Our Approach
The founders had commissioned five collages from artist Colleen Kong Savage to use as premiums, which we thought would be the perfect design element to work with. From that starting point, we designed the application interface, e-commerce website, and used them to establish the Nameclouds’ social media channels as well.
Successful Outcome
Following syncronized website, app interface and social media design sprints, the site launched on time and on budget, with a surge of business driven by organic, paid and social media traffic.
