Pickup content, images and video here https://rcdmstudio.com/project/nameclouds/

 

Overview

Services provided: brand identity | application user interface design | front end application development | website design and development | Instagram, SEO, PPC launch campaign

The founders of Nameclouds used data science and social psychology to create a predictive baby naming tool for expecting parents. But turning that tool into a branded, enjoyable, easy-to-use, and easy-to-purchase service/product was another matter.

Challanges & Solution

The Nameclouds creators developed a sophisticated and technically impressive application which they intended to be both useful and fun for parents-to-be to use…essentially an informative game.

Turning that application and concept into a website was a different story. In fact, all they had were five pieces of art they wanted incorporated into the website design.

Solution

The five pieces of art were beautiful and served as a perfect foundational design element for the Nameclouds website. From that starting point, RCDM designed and built an inviting e-commerce site with an intuitive, game-like interface.

The site enables expecting parents to learn about how the naming tool works and subscribe for up to nine months of access to the tool.

Visit the website – https://nameclouds.com/

Watch the video – https://vimeo.com/389253593

 

Client

Nameclouds

Project Type

Website Redesign/Build, Membership Management, Lodge, Trip Reservation, and Online Payment Systems

Project

E-Commerce, Video, Website Design

Website

https://nameclouds.com/

The Assignment

Nameclouds’ founders, a professor of data science and a phychiatrist, struggled finding a name for their son. Seeing other expecting parents faceing the same dilemma, they developed a sophisticated and technically impressive application to help parents choose the right baby name. Theie vision was an app that would be both useful and fun, and could be played like a game. But the front end of the application was rudimentary at best, and turning that into a usable app and website would be a challenge.

Our Approach

The founders had commissioned five collages from artist Colleen Kong Savage to use as premiums, which we thought would be the perfect design element to work with. From that starting point, we designed the application interface, e-commerce website, and used them to establish the Nameclouds’ social media channels as well.

Successful Outcome

Following syncronized website, app interface and social media design sprints, the site launched on time and on budget, with a surge of business driven by organic, paid and social media traffic.

Richard was an invaluable sounding board to my start-up since it was still on a piece of paper (and mostly still in my head). I then engaged RCDM Studio under Richard’s leadership when the project had materialized and it needed Digital Marketing and Social Media expertise, and Richard was the kind of partner one can only hope for. Deep subject matter expertise with the right dose of diplomacy to get his views across and execute accordingly. I am more than pleased; I am truly grateful to Richard’s partnership. He even managed in that process a graduate student intern that I had hired for the summer. A joy to interact with. Thanks Richard!
Paulo Peres