Client

Miramar Ski Club

Project Type

Website Redesign/Build, Membership Management, Lodge, Trip Reservation, and Online Payment Systems

Project

Application, E-Commerce, SEO & PPC, Website Design, WordPress

Website

https://miramar.org/

The Assignment

Miramar Ski Club is a non-profit membership organization with a 52-person lodge that organizes bus trips to Vermont from New York City. Founded 75 years ago, the club was struggling to operate efficiently and competitively due to its outdated website, manual membership, booking and reservation systems. In order to appeal to new members while effectively serving its existing members, it needed to modernize just about everything.

Our Approach

To overcome all of these problems, RCDM Studio undertook a total digital makeover and updated all of Miramar’s organizational and management systems. This resulted in: A completely redesigned website that’s fully integrated with social media. An easy-to-navigate room-booking system with integrated credit card processing that greatly improves the customer journey and simplifies management of trips and room reservations. A membership database and management system that tracks members’ activity and preferences. An online events calendar with sign-up pages for every event. A modern email publishing system to provide news and updates to members and guests.

Successful Outcome

Following these top-to-bottom website and systems upgrades, along with a PPC adwords campaign, the club increased its membership more over the next year than it had in at least a decade. Volunteer event leaders and membership managers no longer had to struggle with complex, frustrating, outdated, and time consuming to reconcile bookings.

Richard was an invaluable sounding board to my start-up since it was still on a piece of paper (and mostly still in my head). I then engaged RCDM Studio under Richard’s leadership when the project had materialized and it needed Digital Marketing and Social Media expertise, and Richard was the kind of partner one can only hope for. Deep subject matter expertise with the right dose of diplomacy to get his views across and execute accordingly. I am more than pleased; I am truly grateful to Richard’s partnership. He even managed in that process a graduate student intern that I had hired for the summer. A joy to interact with. Thanks Richard!
Paulo Peres