Case Study




Scholastic, the world’s leading children’s trade and educational publisher, was faced with an enormous challenge: how to move the company’s most profitable division online without disrupting any aspect of the company’s operations. Their mail order-based business model was becoming obsolete and transitioning online was a must.


Scholastic Book Clubs

Project type

Program Management, Business Analysis, User Interface Design, Usability Testing, Systems Develpopment and Integration



We began with a week-long joint application development meeting with all the stakeholders from Book Clubs, Customer Service, Fulfillment, IT and the Internet Groups.

Ran simulations to determine the most effective and least disruptive ways to undertake the shift online.

Worked closely with four Scholastic business divisions to ensure seamless data flow during a massive and complicated systems integration effort.

Designed and built Scholastic Book Clubs’ online presence from scratch.

Book Clubs flyer
Scholastic Book Clubs home page



RCDM Studio successfully planned, managed, and implemented a large B2C business’ move online without disrupting the company’s communications infrastructure.  

After an intensive one-year development program with a team that at times topped 50 people, the website’s beta launch went off on schedule.

Within two years of moving online, Scholastic Book Clubs had gone from concerns about long-term viability to experiencing 25% year-on-year growth in sales.