Case Study
Rally Point PR
The
Assignment
Rally Point, a growing financial public relations firm, needed to design and build a new website to capture the company’s new energy and launch its new corporate identity. They needed it fast.
Client
Rally Point Public Relations
Project type
Website Design/Build, Content Marketing, Email Marketing, SEO
Website
Our
Approach
RCDM Studios surveyed the existing site and proposed several creative approaches, which capitalized on the energy and impact of the new branding. After assessing the options with the client, a design was selected and RCDM built a new, up-to-date, marketing-friendly website.
At that point, RCDM completely overhauled Rally Point’s marketing infrastructure and began managing an initial content marketing program, utilizing keywords, blogs, and SEO.
Successful
Outcome
Rally Point improved its presence in the marketplace through search, as well as winning awards and inclusion on valuable new business lists, by closing over $2 million in new business deals in the 18 mos after the new design was created.
With RCDM’s help, Rally Point also implemented a digital marketing program for the first time, including content marketing, email marketing, and SEO.
Result
Satisfaction
Rally Point co-founder and CEO John Cook said:
“RCDM Studio upgraded and reworked just about every aspect of our website and digital marketing infrastructure. They did an initial refresh of our original website and then a top-to-bottom redesign, and now are helping us connect with new clients using SEO and SEM/PPC. On top of their impressive technical, design, and marketing capabilities, Richard is a responsive leader, his team works fast, and they get things done. In short, we think RCDM Studio is great.”
