Services provided: brand identity | application user interface design | front end application development | website design and development | Instagram, SEO, PPC launch campaign
The founders of Nameclouds used data science and social psychology to create a predictive baby naming tool for expecting parents. But turning that tool into a branded, enjoyable, easy-to-use, and easy-to-purchase service/product was another matter.
Challanges & Solution
The Nameclouds creators developed a sophisticated and technically impressive application which they intended to be both useful and fun for parents-to-be to use…essentially an informative game.
Turning that application and concept into a website was a different story. In fact, all they had were five pieces of art they wanted incorporated into the website design.
The five pieces of art were beautiful and served as a perfect foundational design element for the Nameclouds website. From that starting point, RCDM designed and built an inviting e-commerce site with an intuitive, game-like interface.
The site enables expecting parents to learn about how the naming tool works and subscribe for up to nine months of access to the tool.