Case Study




Miramar Ski Club is a non-profit membership organization with a 52-person lodge that organizes bus trips to Vermont from New York City. Founded 75 years ago, the club was struggling to operate efficiently and competitively due to its outdated website, manual membership, booking and reservation systems. In order to appeal to new members while effectively serving its existing members, it needed to modernize just about everything.


 Miramar Ski Club

Project type

Website Redesign/Build, Membership Management, Lodge, Trip Reservation, and Online Payment Systems



To overcome all of these problems, RCDM Studio undertook a total digital makeover and updated all of Miramar’s organizational and management systems. This resulted in:

A completely redesigned website that’s fully integrated with social media.

An easy-to-navigate room-booking system with integrated credit card processing that greatly improves the customer journey and simplifies management of trips and room reservations.

A membership database and management system that tracks members’ activity and preferences.

An online events calendar with sign-up pages for every event.

A modern email publishing system to provide news and updates to members and guests.

Miramar membership management system dashboard
Miramar reservation system dashboard
Scholastic Book Clubs home page



Following these top-to-bottom website and systems upgrades, along with a PPC adwords campaign, the club increased its membership more over the next year than it had in at least a decade. Volunteer event leaders and membership managers no longer had to struggle with complex, frustrating, outdated, and time consuming to reconcile bookings.