Case Study

Locomation AI



Locomation nAI (a portmanteau of locomotion and automation) was established by some of the world’s top experts on autonomous vehicles, robotics, and artificial intelligence, on a mission to automate long distance trucking. As if that wasn’t enough of a challenge, they discovered that a Google search for their corporate name loaded a YouTube video for Little Eva’s 1962 hit song “Do the Locomotion” while Locomation was nowhere to be seen on the SERP. Management and their venture capital investors were not amused.


Locomation AI

Project type

SEO, Web and Application Development, Salesforce Pardot Integration, Site Ops



Using on- and off-site SEO techniques we trained Google to produce the desired search results for “locomation.” (Sorry, Loco-Motion fans…nothing personal.)

Locomation’s comms team was so happy with the results of that initial assignment, they asked us to take on a wide range of additional and ongoing tasks, including:

  • Taking over day-to-day management of the website
  • Designing and building a tablet app to convert warm leads sales reps were meeting at conferences
  • Developing a graphical one-page dashboard that displays Google keyword traffic and position, Facebook friends, Instagram likes, and tweets/retweets, and shows activity across those platforms over time
  • Integration with Salesforce Pardot and Calendy
  • Launching a Pay Per Click advertising campaign to drive inbound leads
Miramar membership management system dashboard
Miramar membership management system dashboard
Scholastic Book Clubs home page



Communications Director Sean Rushton was thrilled: “Richard and his team at RCDM did an amazing job… a sophisticated and user-friendly website, keywords climbing in the Google search results, and traffic growth every month. They also built a dashboard to track our organic and paid metrics. We’ve had a great working relationship and their expertise has made a significant difference. I’d recommend Richard and his team without reservation.”