Jason Gardner Strategic Photo + Video
Services provided: website evaluation and redesign | migration of legacy site from SquareSpace to WordPress | site development | WooCommerce and business systems integration | SEO
Ahead of the publication of his second book on carnival celebrations around the world, Jason wanted his website to reflect his latest commercial as well as artistic work, with e-commerce features so visitors could purchase books and prints.
We started by evaluating his customers and current revenue streams, and where he envisioned the business going. Next was a deep look at his current site, which had grown organically with no regard for usability – the main menu had more than 28 options, and its fixed location on the left side of the screen dominated every page and blog post on the site.
We moved the main menu to the top and made it a “mega menu” to reveal all relevant options for that section on mouse-over. The result is a cleaner home page, and an improved user journey.
Visit the website – https://jasongardner.net
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