In his keynote at CES this week Activision’s Mike Griffith predicted that video games would overtake all other media in popularity within a decade.

Social gaming, more interactivity and better technology will help gaming dominate the entertainment landscape in future. Movies, recorded music and TV – these are all stagnating or contracting entertainment sectors.

Griffith quoted US market statistics which showed that between 2003 and 2007 sales of movie tickets fell by 6%; the number of hours of TV watched dropped by 6%, sales of recorded music slumped 12% and purchases of DVDs remained flat. Over the same four-year period, the video game industry grew by 40%. Read more on BBC America here…

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