If a brand is at essence a promise and a collection of public perceptions, and arguably it is, monitoring a brand’s currency in social media should be the best way to rank them.

At least that’s the argument at Buzz Study, a blog dedicated to monitoring and measuring trends in conversation volume, including blog posts, news feeds, forums, social networks and Twitter posts. It’s not surprising their March report ranks Twitter #1 but some of the other brands that chart are more surprising. What do you think?

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