RQ8 TAPING KNIFE
Services provided: brand identity | explainer video | web development | ecommerce
The RQ8 taping knife is a patented joint compound knife for finishing taped drywall seams smoothly in one pass with almost no effort and minimal sanding and sponging.
While well-suited to the needs of professional builders, it also enables DIYers to achieve close-to-professional results without the substantial practice needed with a regular taping knife. It requires no training and virtually anyone can use it.
Challanges & Solution
The RQ8’s inventors knew they had created something useful and special, but a new product – even a potentially game-changing one – is only as good as its ability to reach and connect with buyers.
The RQ8 lacked a brand identity or a website to promote and sell it, and the product photography was from an earlier version of the product with a different name.
RCDM Studios produced eye-catching product branding, retouched all the product shots, and designed a simple and effective one-page e-commerce website, including a short and easy-to-follow explainer video.
The RQ8 taping knife got the branding and website it needed to connect with and make an impression on potential customers.
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