LOCOMATION

Overview

Locomation (a combination of locomotion and automation) was established by some of the world’s top experts on autonomous vehicles, robotics, and artificial intelligence. The team at Locomation has a single overarching mission: to automate as many types of vehicles as possible.

As if that wasn’t enough of a challenge, not long after choosing the company name, they discovered they had an unexpected problem that was inadvertently misleading if not deterring potential customers.

Challanges & Solution

Challenge

If at first you thought the company’s name was “locomotion” versus “locomation,” you’re not alone.

As it turns out, Google frequently had the same reaction when people used it to search for the company. Interpreting the search for ‘locomation’ to be a misspelling. Google search results would lead with the 1962 song “The Loco-Motion,” and in particular to a YouTube video.

The Locomation team understandably wanted search results to direct people to their company’s website, not a grainy video of Little Eva performing her only hit song or, far more disturbingly, Kylie Minogue’s 1988 version.

Solution

Using SEO techniques, we trained Google to produce the desired search results for “locomation.” (Sorry, Loco-Motion fans…nothing personal.)

Result

The Locomation team was so happy with the results of that initial assignment, they asked RCDM Studio to take on a wide range of additional and ongoing tasks, including:

  • Re-engineering and day-to-day management of their website
  • Designing and building a tablet app to sign up potential customers that company sales representatives were meeting at conferences
  • Developing and creating a graphical one-page dashboard that displays Google keyword traffic and position, Facebook friends, Instagram likes, and tweets/retweets, and shows activity across those platforms over time
  • Integration with Calendly, Pardot and Salesforce CRM
  • Launching a Pay Per Click advertising campaign to drive inbound sales

Richard and his team at RCDM did an amazing job… a sophisticated and user-friendly website, keywords climbing in the Google search results, and traffic growth every month. They also built a dashboard to track our organic and paid metrics. We’ve had a great working relationship and their expertise has made a significant difference. I’d recommend Richard and his team without reservation.

– Sean Rushton
Communications Director, Locomation

Visit the website locomation.ai

 

Services Provided

Web Sites & APPS

We build websites and apps that are engaging user experiences, meet your business requirements, minimize total cost of ownership, and scale to support your business growth.

SEO & PPC Marketing

We offer cost-effective fractional CMO, SEO, PPC, and content marketing programs to drive traffic and sales. Supplement your marketing efforts as needed.

Site and Program Management

Keeping your site, application and marketing programs running is essential. We offer fractional CMO, CTO, and DevOps services to support high velocity, evolving and improving web applications, sites, and systems.

Software Development

Full life-cycle software development. From requirements to design to deployment and continued quality enhancement, we create custom software for myriad business challenges.

Sales Funnels

Our multi-step funnel approach converts prospects to customers, while creating a larger voice for your brand. Sales Funnels bring more prospects through the door. 

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