Case Study

Agrisapien traders

Assignment

Objective

Agrisapien Traders needed a Digital Marketing Program that leveraged it’s newly launched web site, with social media and content marketing to increase visibility, web traffic, leads, and conversion.

Deliverables

First, we evaluated and fine-tuned the website with a stronger brand promise – Specialty Coffee with Character – then we helped the company build and execute a multi-channel marketing program, including documenting customer personae and the customer journey, performing keyword research, email marketing schemes, lead magnets, blog posts, landing pages, on- and off-site search optimization.

Client

Paulo Peres, Founder and Managing Director

Project type

Fractional chief marketing officer to design and implement a Digital Marketing Program, including customer and keyword research, on- and off-search optimization, content development, focus group testing, and launch a multi-channel marketing program.

Website

Home

Outcome

An efficient marketing process, content development, and publishing program, and steady growth in impressions and clicks.

Richard was an invaluable sounding board to my start-up since it was still on a piece of paper (and mostly still in my head). I then engaged RCDM Studio under Richard’s leadership when the project had materialized and it needed Digital Marketing and Social Media expertise, and Richard was the kind of partner one can only hope for. Deep subject matter expertise with the right dose of diplomacy to get his views across and execute accordingly. I am more than pleased; I am truly grateful to Richard’s partnership. He even managed in that process a graduate student intern that I had hired for the summer. A joy to interact with. Thanks Richard!

Paulo Peres