Two new reports on digital teens and digital consumers were released this week, and are worth adding to your New Year’s market research reading list:

Social Networking Websites and Teens from the Pew Internet and American Life Project is based on a telephone survey with 935 teens age 12 to 17 years-old and their parents. “A social networking site is an online place where a user can create a profile and build a personal network that connects him or her to other users. In the past five years, such sites have rocketed from a niche activity into a phenomenon that engages tens of millions of internet users. More than half (55%) of all online American youths ages 12-17 use online social networking sites, according to a new national survey of teenagers conducted by the Pew Internet & American Life Project.” Download report (pdf) here…

The Digital Consumer report from Oppenheimer Research looks at digital media consumption going forward. “Technology advancements combined with deregulation during the mid 1990s began an Internet revolution that has now spawned entirely new modes of social behavior and interaction. Emerging from the ruins of the tech bubble’s burst, new entities such as Amazon, Yahoo!, eBay, and Google have harnessed the breadth and diversity of the Internet to build strong business models and significant market valuations.”